FEARLESS DIGITAL MARKETING
that's ALL-WEATHER
ALL-TERRAIN,
ALL-INSPIRING
We’re CASO Creative – experienced strategic digital marketers, content creators and active collaborators. Also dedicated hunters and trampers, and handy bivouac-builders.
We build connections between your brand and the intrepid outdoor community with targeted, strategic marketing that also happens to be the best of its kind in the industry. Seriously.
If you think that's a big call, challenge us to take your brand to the next level. We're straight-talking, strategically focused, and driven to achieve adrenalin-pumping experiences for both customers and brands.
And the only swear-word round here is mediocre.
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CRAFTED IN THE MOUNTAINS
CASO was born of an earlier success story – our experience starting and growing the Hunters Journal which successfully shook up the conservative hunting market, and became a cult title in the category.
All our hard research and strategic decisions paid off, and the plaudits rolled in, time and again. Yet what we didn’t expect was that the considerable experience working with brands within the mag would illuminate some pretty hairy problems with the marketing in this sector.
Brands often either had slick and clearly expensively produced content which was ‘all gear no idea’; and laughable to prospective customers, or it was enthusiastically but poorly produced; Joey from the warehouse team had a mate who took some vids on his phone.
We plied grieving brand managers with top-shelf whiskey while we promised to help find a solution. Eventually, it was clear that outdoor brands needed a dedicated agency to serve them. One that merged creative content production skills, smart strategic planning, and on-the-ground industry knowledge that would always pass the sniff test.
We kept looking for such an agency to recommend to our Hunters Journal brands. But there was no one who ticked all the boxes. Then we realised – it was us.
And so CASO was born to help you create powerful, authentic connections between your brand and the market we know so well.
Testimonials
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CaSo ability to resonate with our audience, paired with their creative and digital marketing expertise, forged a genuine connection, spurring brand loyalty and substantial growth. They have played a big role in the development of our business to where it is now. Cam’s videography and photography is up there with some of the best in the industry and paired with their creative and digital marketing skills they really are a one stop shop to help promote your hunting brand!
Ethan Todd - Founder
Over the past years dealing with Cam and the team at CASO, they have provided premium and insightful content to the new era of hunting. Curating still and motion asset projects with them gives us the ability to story tell and deliver exactly what we need.
Dan Purnell – Brand Strategy Manager - AUS / NZ
We’ve hired Cam from CASO to create a number of photo and video projects for High Country Contracting over the last 7 years and there’s a reason we’ve stuck with him. He puts in the effort to understand what the purpose is of the content and what we’re wanting to achieve with it. He’s delivered content that’s engaging and clearly tells a story of who we are, and what we do. This has allowed us to stand out from our competitors when applying for tendered contracts and I don’t doubt the content played a part in helping us win them. Even more than that, he’s been able to connect with my staff and get them comfortable on camera. All while being fit enough to drag his cameras through the high country keeping up with my team, and allowing them to still get their job done.
Khan Adam — General Manager High Country Contracting
We've been big fans of the quality of work Cam & Sophie have been putting out with Hunters Journal for a long time now. This year we got the opportunity to team up with them setting up an ongoing partnership Feldon Shelter & Hunters Journal. Their attention to detail and high quality output is something that can be hard to find and really help bridge the gap between our brands audience and thousands of keen hunters out there in New Zealand. We are really looking forward to what the future brings working alongside Cam & Soph.
Joel Hedges — Founder
CaSo ability to resonate with our audience, paired with their creative and digital marketing expertise, forged a genuine connection, spurring brand loyalty and substantial growth. They have played a big role in the development of our business to where it is now. Cam’s videography and photography is up there with some of the best in the industry and paired with their creative and digital marketing skills they really are a one stop shop to help promote your hunting brand!
Ethan Todd - Founder
Over the past years dealing with Cam and the team at CASO, they have provided premium and insightful content to the new era of hunting. Curating still and motion asset projects with them gives us the ability to story tell and deliver exactly what we need.
Dan Purnell – Brand Strategy Manager - AUS / NZ
We’ve hired Cam from CASO to create a number of photo and video projects for High Country Contracting over the last 7 years and there’s a reason we’ve stuck with him. He puts in the effort to understand what the purpose is of the content and what we’re wanting to achieve with it. He’s delivered content that’s engaging and clearly tells a story of who we are, and what we do. This has allowed us to stand out from our competitors when applying for tendered contracts and I don’t doubt the content played a part in helping us win them. Even more than that, he’s been able to connect with my staff and get them comfortable on camera. All while being fit enough to drag his cameras through the high country keeping up with my team, and allowing them to still get their job done.
Khan Adam — General Manager High Country Contracting
We've been big fans of the quality of work Cam & Sophie have been putting out with Hunters Journal for a long time now. This year we got the opportunity to team up with them setting up an ongoing partnership Feldon Shelter & Hunters Journal. Their attention to detail and high quality output is something that can be hard to find and really help bridge the gap between our brands audience and thousands of keen hunters out there in New Zealand. We are really looking forward to what the future brings working alongside Cam & Soph.
Joel Hedges — Founder
HOW WE ROLL
Step 1:
Mapping
A discovery session to check out the lay of the land – your brand, what you want to achieve, and how we can serve you.
Step 2:
Tracking
We’ll propose and agree on a strategy, then implement it for both creative and digital marketing.
Step 3:
MONITORING
We'll monitor, appraise and improve, where necessary, then roll all the juicy learnings into developing your next campaign. Then onwards – and upwards
GET IN TOUCH,
WE’RE ALWAYS KEEN TO YARN.
Creative Inquiries
Cam Henderson
cam@caso.co.nz
+64 27 3171 203
Digital Marketing Inquiries
Sophie Henderson
sophie@caso.co.nz
+64 21 1131 735
Rams Ranch
Canterbury, New Zealand 7471